Sportsshoes.com Creative and Tech Hub – Bradford

Bowman Riley designed the interior of a creative and tech hub for Sportsshoes.com after acquiring an industrial unit.

Adjacent to its Bradford head office and warehouse, the new hub, Unit 2, will accommodate an additional 100 people over two floors. Sportsshoes.com made a £2.5 million investment in the premises, forming part of the online running shoes, running clothing and outdoor gear retailer’s ongoing strategic growth plan.

Sportsshoes.com needed a new home for the company’s digital, marketing, commercial and management teams. Our brief was to create a space for an agile and expressive workspace for their teams whilst also offering a much-needed space to hold events and brand showcases.
Bowman Riley provided a comprehensive concept design proposal ensuring a visualisation of the brand into a 3D space, capturing all elements of our client’s brief.

Our designs ensure the reuse of as much of the existing frame and building as possible to reduce the need for additional building works and use recycled and reclaimed materials and artefacts where possible.

We chose to enhance the units existing industrial shell to bring that same grungy aesthetic internally. We introduced a playful and tongue-in-cheek feel, incorporating running tracks, climbing frames, and gym horses for seating.

We created a unique space with oversized graphics to play with scale and proportion. The addition of a shipping container creates an unusual meeting room and a backdrop for the bleacher seating.

SportsShoes.com managing director, Brett Bannister, said:

“Unit 2 will play a fundamental role in supporting our continued expansion. We can’t wait to start working from it and welcoming our people, brand partners, suppliers and new employees to the building”.

Read more about the project in the media in the Yorkshire Post and in Retail Gazette.