New Hampton by Hilton – Ashford Kent
Bowman Riley developed the design of a new Hampton by Hilton hotel in Ashford, Kent. The six-storey building forms part of the town’s key area of urban regeneration located in a central location close to the domestic and international railway stations.
We became involved in the project to amend the approved planning application following confirmation of Hampton by Hilton as the hotel operator. We have increased the overall building footprint, introduced an additional storey and redesigned the interiors to meet Hilton’s brand standards.
We considered using modern methods of construction for the building, which led to the decision to use volumetric modular units. Designed using BIM, the project team worked collaboratively to achieve efficient project delivery. The result is 140 modern and spacious bedrooms for a comfortable stay with lounges, a bar, a gym and a restaurant.
We designed the interior public spaces featuring a spacious six-storey entrance and atrium on a prominent corner of the building. We interpreted the Hilton brand whilst ensuring the hotel retained a local identity. We achieved this through the layout, materials, lighting and textures.
A crucial part of the interior design was introducing zoning to create separate areas within the open-plan public spaces. The reception and bar areas have luxe materials and soft furnishings to create a welcoming entrance. The living zone is a cosy corner screened off from the rest of the open-plan space with coffee tables and soft furnishings to create a relaxing environment. The breakfast area has a fresh colour palette and rich textures using lighting to create intimate dining spaces.
Now open, the three-star hotel brings a new landmark to the town and provides a great addition to the town’s visitor economy.
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