New Hampton by Hilton – Ashford Kent
Bowman Riley has been developing the design of a new 140-bedroom Hampton by Hilton hotel in Ashford, Kent. The six-storey building forms part of a key area of urban regeneration for the town and is located in a central location close to the domestic and international railway stations.
We became involved in the project to amend the approved planning application following confirmation of Hampton by Hilton as the hotel operator. We have increased the overall building footprint, introduced an additional storey and redesigning the interiors to meet Hilton’s brand standards.
The project team considered using modern methods of construction for the building, which led to the decision to use volumetric modular units. Designed using BIM, the project team have worked collaboratively to achieve efficient project delivery.
We have designed the interior public spaces featuring a spacious six-storey entrance and atrium on the main corner of the building. Our interior design brief was to interpret the Hilton brand whilst ensuring the hotel retains its own local identity. We achieved this through the layout, materials, lighting and textures.
A key part of the interior design was to introduce zoning to create separate areas within the open-plan public spaces. The reception and bar areas have luxe materials and soft furnishings to create a welcoming entrance zone. The living zone is a cosy corner screened-off from the rest of the open-plan spaces with coffee tables and soft furnishings to create a relaxing environment. The breakfast zone has a fresh colour palette and rich textures using lighting to create intimate dining spaces.
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