Merlyn Showroom – Virtual Tour Creation

Matterport Virtual Tour for Sales and Marketing

Merlyn Showering, a leading manufacturer of premium showering products, commissioned Bowman Riley to support the transformation of their Birmingham showroom into a fully immersive digital experience.

Following a successful showroom refurbishment by our Interiors team within their Midlands Distribution Centre Showroom Space, Merlyn sought a way to showcase the updated space to a broader audience – from remote clients and retail partners to regional sales teams – regardless of their location.

Following a successful showroom refurbishment by our Interiors team within the Business Design Centre, Merlyn sought a way to showcase the updated space to a broader audience – from remote clients and retail partners to regional sales teams – regardless of their location.

To meet this brief, Bowman Riley delivered a high-quality Matterport 360° virtual tour, capturing the entire showroom in a dynamic, user-friendly format. The interactive model allows visitors to explore the showroom in their own time and at their own pace, providing an authentic sense of space and layout.

Key Features of the Virtual Showroom:

  • Full Matterport walkthrough available on desktop, tablet, and mobile devices
  • Custom product tags linking directly to technical specifications, brochures, and product variants
  • No logins or downloads required – immediate access via a single link
  • Supports sales enablement, remote presentations, and retail conversations
  • Seamlessly reflects Merlyn’s botanical-inspired showroom design, enhancing the user experience

This Matterport model has become an essential digital sales tool for Merlyn’s internal teams and external partners, helping to drive engagement, improve product visibility, and support confident decision-making from anywhere in the world.

Client Benefits:

  • Extends the reach of the Birmingham showroom beyond physical footfall
  • Enhances client and customer engagement through immersive storytelling
  • Streamlines the sales process by integrating product data directly into the 3D environment
  • Reinforces brand consistency across all channels

By combining the physical with the virtual, Bowman Riley helped Merlyn to bridge the gap between showroom design and digital experience, offering a smarter way to sell and showcase their products.

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