SportsShoes.com: Environmental Graphics

Transforming a large industrial unit into a distinctive workplace and visitor destination through environmental graphics inspired by movement, competition and sporting culture.

Creating a workplace with energy

SportsShoes.com commissioned Bowman Riley Creative to develop a complete workplace environmental graphics scheme for its new creative hub in West Yorkshire.

The scale and raw character of the industrial building created a dramatic backdrop, but the interior needed warmth, personality and a stronger sense of brand identity. Our challenge was to balance SportsShoes.com’s premium market position with the energy, humour and playfulness of its internal culture.

A visual language inspired by sport

Running, fitness and competitive sport informed a bold graphic language that travels throughout the building.

Track markings guide movement across the floors, graphics wrap around corners and climb staircases, and sporting references appear in unexpected places. These interventions encourage people to explore while connecting different areas through a consistent visual identity.

Colour, typography, pattern and scale were carefully controlled so that the scheme feels energetic without becoming visually overwhelming.

Integrated with the architecture

The graphics were considered alongside the architecture and interior design from the outset, rather than applied as a finishing layer.

Large-scale designs interact with walls, floors, stairs and structural features, helping them feel like a permanent part of the building. This approach also allowed the raw industrial materials to remain visible while giving the interior a distinctive SportsShoes.com identity.

Bespoke graphics throughout the building

Every element was developed specifically for its location and purpose. The completed scheme includes:

  • Running-track floor graphics
  • Podium-inspired graphics and level identification
  • Reception and arrival signage
  • Meeting-room identities
  • Illuminated lettering
  • Bespoke wallpaper and wall graphics
  • Sporting messages and references
  • External Unit 2 identification signage

Humorous sporting references and subtle brand messages reflect the company’s culture, while meeting-room names celebrate sporting achievements and heritage.

A memorable workplace and visitor experience

External branding was deliberately understated, creating a clear sense of arrival without overly advertising the building’s use.

Inside, the environmental graphics give the creative hub energy, continuity and a strong sense of identity. The finished space supports the SportsShoes.com team while providing a memorable destination for visitors, collaborators and brand partners.

Creative services provided

  • Environmental graphic strategy
  • Workplace branding
  • Signage and wayfinding design
  • Bespoke wall and floor graphics
  • Meeting-room identities
  • Illuminated graphic features
  • External identification signage
  • Artwork and production coordination

Could workplace environmental graphics bring more energy and identity to your interior? Talk to Bowman Riley Creative about developing a scheme that responds to your brand, building and people.

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