Harrogate Town Football Club Hospitality Suite

Bowman Riley has been partnering with Harrogate Town Football Club for several years to support the upgrade and expansion of the facilities in line with their success on the pitch.

The Club needed additional space within their hospitality suite for an increased number of corporate sponsors for match day entertaining and an area for travelling clubs’ management teams. The initial brief was to deliver a simple extension to provide extra floor space for 40 more people. We identified the open balcony outside the facility as a good source of extra space to be infilled with a timber frame extension set below the existing canopy roof.

During the project, the Club requested a refresh of the existing area and a new interior design scheme to create cohesion between the current and the new space. We needed to understand the process of the corporate suite and the need for welcoming spaces with entrance impact and plenty of space near the bar to allow for meeting and greeting while ensuring that the design impact blended into the dining spaces. Key elements were to provide new bar proposals to allow service from both sides and create a welcoming focal point in the room.
We designed the interior to exude warmth and luxury achieved by feature flooring, feature lighting to draw attention to the bar space, alongside timber cladding details, which aid the acoustics, with the felt backing adding to the warmth of the interior.

Due to the nature of the football season, the Club had minimal gaps within their fixture list to carry out the developments. All work had to be completed in the off-season, a little over three months, requiring close coordination and cooperation with the Club and the main contractor. We provided the concept design, planning application, and detailed design through to monitoring works on site and giving construction details to the contractor within the strict timescales of the brief.

Now complete, the expanded and enhanced corporate hospitality suite generates more income by providing extra hospitality space and improving the match-day experience for visiting teams and a larger bar area to ease queuing by spectators.